A fantastic website is useless if nobody ever sees it
Search engine optimization (SEO) is a set of strategies and techniques used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search engine results page (SERP). SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
SEO is an ongoing process and requires regular maintenance and optimization to ensure that a website remains visible and competitive in the SERPs. It is important to keep up with the latest SEO trends and best practices in order to ensure that a website remains competitive and continues to rank well in search engine results.